The takeaway here-and the insight that Google probably discovered-is that people enjoy the comfort of context. They’ll even let you know if the place is currently open, but is likely to be closed by the time you arrive.Īpple doesn’t do this, despite having the data, and it is obvious how valuable this kind of analysis could be. More impressively, if you then navigate to this destination, Google will proactively notify you that it’s closed before you set off. Sure, Apple will show you full opening times, but it’s hidden behind a scroll and a click. I.e., you may not be looking for somewhere to eat right now, but instead be keen on eating at this specific location at some point in the future. Contextualising dataīoth Apple and Google know that this burger restaurant is currently closed and that it opens at 12.00 tomorrow.īut context is the foundation of great UX-not raw data-and Google contextualizes this better by also showing you when it next opens. While the issues raised below may be relatively minor, it demonstrates that there is still room for improvement, within two world-class apps. Source: īut assuming that you live in a densely-populated city-where both Apple and Google have similar amounts of data-how do these services compare? The breadth of data is the primary differentiator-of which Google has a significant advantage.įor example, I use Street View to quickly contextualize where a destination is, and it has huge broad value, like identifying if there’s on-street parking available.Īpple’s version, called ‘Look Around’, is still about a decade behind (in terms of miles driven, which should be positively correlated to the availability of the feature). I often ponder why I typically use Google Maps, given how much I love Apple, and how easy it is to access on my iPhone.Īnd if one small poll on Twitter is representative, you largely agree. In 2012, just months after Google Maps first hit one billion users, Apple Maps was set as the default mapping application on IOS.Īs a result, it’s estimated that Google lost 300 million IOS users. Apple and Google have been fighting for map dominance for nearly a decade.
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